Monday, October 17, 2011

bad layout and whitespace



These three examples show poor layout and use of white space.  The best buy example is common for newspaper advertising to fit too many items into one page.  All of the items take the same importance, and it looks like a giant mess.  The hearing ad is complete text with little emphasis on what the ad is about.  For most readers, it would be too much reading without enough eye grabbers to show them why they should read about it.  The realty ad has multiple photos with different themes.  At a first glance most wouldn't know the ad is a realty ad or a circus ad.  Also, the three photos are relatively the same size without demanding relative importance.  These ads do not have a flow for eye movement.

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