These layouts use white space effectively to move the reader through the information. The top two examples use enough white space for the reader to relax and see the emphasis. These types of ads look more sophisticated than the typical newspaper ad with an abundance of information crammed into a space with no clear emphasis on any element. The bottom example uses different sizes of of imagery to demand emphasis. It also uses the color yellow to flow through the layout. There is enough white space to separate the photos and text from the other.
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